Pitney Bowes provides a comprehensive suite of demographic estimates and projections widely used across Canada by private and public organizations alike. This information can be leveraged to assess and decide on current and target market characteristics and enhance customer databases with additional context.
Methodology
Mostly, the data is created at the smallest geographic level—dissemination area—and then rolled up to all higher geographic levels via a set of correspondence tables. However, to assure consistency of small-area estimates with higher-level provincial and national estimates, Pitney Bowes employs a top-down/ bottom-up methodology.
The estimation and projection methodology involves a combination of top-down methods (national to census subdivision), using traditional demographic techniques, and bottom-up methods (dissemination area to census subdivision) using demographic techniques along with proprietary spatial modeling techniques. Significant efforts are applied to the task of integrating the latest Statistics Canada and Canada Post data into the Pitney Bowes demographic update process. The census-based information is used as the benchmark for the population and household estimates and projections.
Data Categories
Pitney Bowes has several categories that can be licensed together or separately. Some examples of these categories are:
- Demographic Estimates and Projections
- Consumer Spending Potential
- Daytime Population
- Disposable and Discretionary Income
- Wealth Estimates
For more information about this data or to purchase additional demographic categories, please reach out to the
Sitewise Team.
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